Webmasters: Writing Articles versus Outsourcing

Are you a webmaster? If you are, you need content for your website. This is regardless of whether you sell a product, a service, or make money through affiliate programs. Internet traffic is needed for you to make a sale.

One of the best ways to generate traffic to your website is with articles, namely keyword articles. Keyword articles, when properly written, are picked up by the search engines. This increases your traffic organically, meaning that little or no work was required on your part. In addition to adding keyword articles to your website, you can also submit them to article directories. When you attach a link to each article, readers are likely to follow that link to your website, generating even more traffic.

Now that you know how keyword articles can help to improve your website traffic, possibly increasing your sales, you may be curious as to how you can get started. First, there is one important decision you will have to make. That decision is to write your own articles or outsource the work.

Writing your own web content is nice, as it ensures you get exactly what you need. Do you have a vision that is hard to describe in words? If so, even the best writer may not be able to give you the article of your dreams. It may be best to write it yourself.

Writing your own articles is free, in terms of cash. With that said, your time may be worth money. What would you be doing if you weren’t writing articles? This leads to a benefit of outsourcing, free time.

If you are always on the computer, looking for ways to make money, you may not want to stop and write your own articles. Remember, your time is worth money. If you find yourself missing out on other great opportunities, because you are stuck writing your own web content, outsourcing may be best.

As for outsourcing your articles, it is possible to find quality article writers that charge affordable rates. So, you can still pay someone to write for you, while limiting your business expenses. This may give you peace of mind is knowing that you won’t be losing all of your profits by opting to outsource.

It is important to limit your business expenses, but you also want to pay for a certain level of quality. That leads to another problem with outsourcing, quality. When you buy outsourced articles from a ghostwriter, those articles become yours. They will have your name attached. For that reason, make sure the work is of good quality. To reduce the chance of receiving poor quality articles, ask for samples first.

Most alarming, is the risk of plagiarized content. This serves as a reminder for checking quality. Not only should you proofread an outsourced article looking for errors, but also check its uniqueness. Use a program like CopyScape. Never, under any circumstances, pay a writer for sending you plagiarized work. Why? Because this is work that you cannot use without possibly suffering some legal consequences.

Since there are a number of pros and cons to outsourcing your article writing, you may be unsure as to which option is best. You may want to experiment. See if you can find quality article writers with reasonable rates. Or, start writing your own articles. How long does it take you to write them? Are you losing money or wasting your time?

Webmasters: Tips for Rewriting Your Articles

Are you a webmaster who writes your own articles? If so, what do you do with those articles? Chances are you list them on your website as content. This is nice, but have you ever considered rewriting those articles to extend their use?

As for what rewriting articles can do for you, it can get you a better value for your money and make better use of your time. If you can rewrite your own articles multiple times, you get an amazing deal. For example, you can rewrite an article five different times to walk away with a total of six articles, only one of which you had to put your full effort into.

Although rewriting articles may seem hard, it is an easy process. In fact, it is one that you should be able to do yourself.

As for how much rewriting is required, it depends on your intended use. Do you want your website to share helpful information with readers? If so, rewriting an article that basically states the same points isn’t recommend for website content. Your readers may think your website is too repetitive. Instead, use those rewrites for marketing purposes.

Since many writers put most of their time and effort into the original article, the one that rewrites will be based on, that article should be posted on your website. The rewritten articles can be submitted to article directories. Although you aren’t paid for posting your articles, do you indirectly help to increase your profits.

Blogging is also increasing in popularity and many website owners now have blogs that accompany their niche websites. You can use your blog to promote your website and visa versa. Rewritten articles can be posted on your blog as well. When doing so, consider shortening the articles or dividing them into multiple posts. Readers do not expect to see long articles on blogs, as they do with traditional websites.

The main goal of rewriting outsourced articles is to eliminate duplicate content. You could be penalized by the search engines for having duplicate content on your website. Your website may disappear from the search engine or drop in ranking. For that reason, don’t distribute the same articles to article directories that you have posted on your website. That is why rewriting is advised.

The good news is that you don’t have to write a whole new article. You basically want to trick the search engines into believing that you did. As for how you can do so, rearrange a few sentences, change the context of a few sentences in each paragraph, and reorder your paragraphs when possible.

As an example:

“If you are looking for ways to save money on groceries, try using online coupon websites to your advantage.”

This can become “You can use online coupon websites to help you save money on groceries.”

By rearranging the wording of the sentence, you have new content, but the sentence retains its original meaning. Not all sentences need to be reworded as such. While your goal is to basically trick the search engines, make sure your articles are easy for readers to understand.

Although it is easier to rewrite your own articles, you may not want to or have the time to do so. If that is the case, outsource your rewrites. When doing so, choose an article rewriter. This is different from an article writer. They specialize in rewriting content and often charge lower rates.