7 Ways to Treat Visitors from Your E-mail Groups to Keep Them Coming Back

E-mail groups can be a rich mine of prospects. It's only logical that you do everything you can to make sure that visitors coming in from that source are well taken care of so they come back to your blog or website again and again. After all, it probably took you a lot of time and effort to target your leads and tap your network of contacts in order to generate the listing from that e-mail group. Don’t let it go to waste. Here are 7 ways you can use to treat visitors that come from e-mail groups and make sure they come back again and again:

Have a working website

Nothing could be more frustrating and annoying to a visitor than attempting to get through to a website that hangs or simply freezes. If you want visitors coming from e-mail groups to stick around or come back, make sure your website or blog delivers.

Check your website for general operability and use. Do graphics take too long to load? Perhaps it's best to switch to an image with a lower resolution or change the images altogether. Are there dead links? It's probably time to do a periodic site repair. Is the site troublesome? Perhaps it's time to overhaul the whole site or switch to an account with your ISP that can accommodate your site's demands.

Make sure your site can handle the traffic

Traffic can be a problem, particularly if you're on a shared site or free blog. Ultimately, it all boils down to server and processor limitations, so it's a good idea to check if your server has the memory and processor capacity to handle a surge of traffic coming from your e-mail groups. Although blog platforms and most sites are optimized to handle any traffic surges, it's still best to check.

Know your visitors

Granted that e-mail groups are generally easier to 'read' and categorize than generic listings, it's still best to determine certain tendencies that each group has. To do this, you'll need to spend some time analyzing the figures and reports from your blog or website.

Check your most popular entries – those write ups that have generated a spike in traffic, read visitor comments, discussion threads and posts and check your stats regularly. If you receive e-mail messages from your e-mail groups, you might want to check their content for clues. Familiarizing yourself with your visitors will allow you to offer better content and service and approach them on a more personalized level.

Interact

Don’t make your visitors feel that they just landed on a deserted planet when they visit your website. Make sure that you reply to their inquiries, comments and messages. Go beyond the usual 'Thanks for your comment' or 'Come back for more info' posts. Read their messages and post replies that encourage more interaction.

Have a segregated group? Offer relevant content nevertheless

Relevant content is essential to ensuring that you treat your site's visitors well. Regardless of how diverse your e-mail groups are, it's essential that you still cater to their unique interests and needs. Check your content because this is how you'll win their hearts and loyalty.

Always offer a selection

Variety makes for an interesting blog or website. Even if your site has a theme, make sure you offer other content that may be directly or indirectly related to the main subject.

Practice politeness

Political correctness may be overrated for some but politeness is here to stay. Always treat visitors that come from e-mail groups with respect. Avoid writing insults or leering comments. Remember that people are entitled to their own opinions and their right to express themselves is protected by the law.

You may not agree with what they say but hey, it's a democracy. And that's exactly the reason why you enjoy the privilege of maintaining your own website in the first place. So lighten up and treat your visitors with respect. Who knows? You could even build a stronger e-mail group list in the process.

Harness the Power of Offering Freebies to Your Affiliate Site's Visitors

Who in his right mind would refuse a freebie? Out of 10 people you ask, only about one or two will forego a freebie for some strange reason. The rest will gladly accept it. It's simply a part of human nature to be appreciative of gifts, particularly useful ones. This is also something that advertisers and business owners understand fully well and thus use to their advantage.

In affiliate marketing, the use of freebies can be especially beneficial, provided of course, that you understand how to deploy them strategically. Find out how to use the power of offering freebies to your affiliate site's visitors and reap the rewards:

Freebies should be integrated into your marketing campaign

Freebies can be quite powerful as marketing tools for affiliate marketing. If visitors to your website find that free stuff is available, they will stick around and be more willing to come back for more but only if they find it relevant to their needs – the very reason they came to visit your website in the first place.

Consider each affiliate marketing campaign you perform and find out how to use freebies strategically. Just because something is free doesn’t automatically mean that people will visit your affiliate website and grab what you offer. There has to be a relevance between the freebie and the main product or service you are promoting.

Let's say your main product is an e-book that teaches the secrets of the affiliate marketing trade to affiliates. A good freebie to offer with this campaign would be a short report on the top 10 mistakes that affiliates make that cause failure in affiliate marketing. Or you could offer a freebie in the form of a script that could help affiliates track their own stats.

Remember that the power of freebies when offered in affiliate marketing is only limited to its relevance. The free stuff should be something that can supplement the main product or enhance its use. Otherwise, your visitors will simply have no reason to try to obtain it.

Offer something better

Just because you're offering freebies to your affiliate site's visitors doesn’t mean you should allow them to completely ignore your premium offers. If you let this happen, forget about earning an income from your affiliate site.

Remember that all those free stuff you offer are part of your strategy to attract more visitors and affiliate prospects to your website. If you find out later that you're dealing with visitors who are mainly freeloaders, you might want to rethink your career as an affiliate marketer and switch to becoming a charitable foundation instead.

Always offer your affiliate site's visitors some form of incentive to persuade them to purchase, subscribe or sign up for membership. Offer a product or service that is considerably better than the freebie as an alternative. So instead of just providing a link they can click to download or obtain your free stuff, you could also say something like:

"Get our free version now OR buy the premium/complete package for just $$$. This is a limited offer and will expire soon. ACT NOW!"

By imposing a time restriction, you also impose a sense of urgency and persuade your affiliate site's visitors that if they want to take advantage of a better offer, they should act immediately.

This is one power that freebies have over other types of promotions, which makes them very effective when used in affiliate sites. Plus, you can even expect a conversion without performing any follow ups.

Find out the best freebies you can afford.

There is no logic at all to giving away freebies if you have nothing to gain from it. When affiliate marketers and business owners offer free gifts to their site's visitors, it is a carefully crafted strategy and not just some careless act of generosity.

When you do offer freebies, you have to have something in return, if not now then at least later. Learn to harness the use of freebies for your affiliate site's visitors carefully. It's a proven strategy and can be a very valuable component of your affiliate marketing arsenal.