How to come up with a good site through article marketing

Article marketing has become one of the tools that sites used to increase their page rank in search engines like Yahoo and Google; increase their site views and of course also increase their site advertisements.

To those who are not familiar with the term, article marketing is the use of articles to promote a product or create an awareness about a topic that is closely related to the product. For instance, if you are selling a product that treats hypertension, you will have to come up with articles that will make people with hypertension take notice. And what would interest them more than an article on their illness! These articles will frequently have bio box at the end, which will detail the name of the company and their contact information. Some who are writing savvy will even be able to incorporate the product's name into the article.

Article marketing used to only exist in flyers and mailings. But now with the world wide web, articles have proliferated sites. Not only are articles now used to market products, it is also now primarily used to promote the site and increase its page rank in search engines. With a good page rank, site views are better and therefore revenues from site advertisers will also be good.

The use of articles for this has however led to problems in article quality and reliability. Articles now have become lousy in terms of the information that it gives as well as in the way it is written. All are haphazardly done, perhaps because site owners sacrifice quality for quantity.

But it is not yet too late. Here are some ways to make sure that you get quality articles for your site:

1. Hire professional writers

A lot of people can write but few can write a well-written piece that is grammar mistake free and cohesive to the topic. If you create good content for your site, not only will you have presence in the search engines, you will also be considered as a site where good information can be gotten. Just look at what happened with the wikipedia. It may be more expensive though to hire professional writers but your site will however be known for quality articles.

2. Hire professionals on the field or experts on the topic

It is good to quote resource persons in your articles. Being experts in the field that you are writing about, they will lend credibility to your piece. But of course, if you can, you should also look into hiring these experts to write the articles themselves. This will be great for the site and also a great exposure for them. They will not even ask for a fee!

3. Get editors to clean up the articles

If you cannot pay good writers to do the job, at least hire an editor who can look at the articles and clean them up for you. Depending on the kind of editing involved, editors may be expensive but having clean and well-written articles will help your site get the credibility that it needs.

4. Photos.

Article marketing is not just about the articles. You also need to make sure that you have a visual representation to accompany the articles. This will make the article visually appealing to the site viewers.

Blog Promotion through Email Groups

Email groups are important targets for your promotions, and gaining their support can go a long way in increasing the popularity of your blog.

Major Sample of Your Target Market

Email groups are created on the basis of shared interests or any other common factor. Email groups may be composed of people with the same hobby, living in the same area, or with the same occupation.

Whatever the reason an email group had for establishing itself, what’s important is for you to determine whether they can match the profile of your target market. When it does, getting the group hooked to your blog instantly lets you kill several birds with just one click!

Unified Response

Another great thing about tapping on email groups is the kind of relationships members have with each other and how group decisions are made. In email groups, there is always a clear distinction between moderators and ordinary members. When moderators make a decision, members almost always automatically perform a similar action.

If you can manage to convince the moderators of the email group to visit your blog and maybe even link to it, you can expect the members to promote your blog as well. Convince the one that matters and you win all!

Variety

As we’ve mentioned earlier on, email groups are established for varying reasons. It is unlikely, therefore, that you won’ find any email group matching the description of your target market. As such, you should take the time to browse through email group directories. Pay attention to the information they’ve provided for their group and you’ll know whether they’re likely to be interested in your blog or not.

How to Tap on Email Groups

Now that you’re aware of the importance of email groups, here are a few tips to effectively promote your blog through them.

Join the Group

Your messages will be welcomed more warmly if you join their group first. To do so, you’ll usually need a valid email address, pass their security test, and maybe explain your reason for joining.

While it’s always good to be candid, it wouldn’t hurt to mention any other reason you may have besides wanting a chance to promote your blog. If you’re stuck for a reason, try thinking of yourself as an ordinary member instead. Think of the benefits you’ll enjoy from joining the group and make sure to mention that.

Know the rules

Every email group has rules for members to follow. Make sure you learn these carefully so that you avoid unknowingly violating any of their rules. Abiding by them as you start posting your messages to the group is sure to endear yourself to other members as well.

Introduce yourself

Before posting any message, it’s important to introduce yourself to other members. Remember to thank them for letting you join their group and take the time to get to know them as well. Introducing yourself is a great way to direct the conversation to your blog and from there, you’ll able to start on your marketing plan.

Return the favor

Last but not the least, remember to return the favor. If the email groups you’ve joined are working hard to promote your blog, you should return the favor and promote them as well. Doing that is good karma, and that’s never bad for your business!

Using Tags to Get More Traffic to Your Blog through Blog Directories

Tags are generally ignored by site owners and bloggers in terms of potential. They're small, for one and very often easy to overlook. Furthermore, those who do not understand their use or significance or at least why and how they work may not often appreciate their value. This is unfortunate because tags can help increase the traffic coming in to your blog from blog directories. Learn what tags are and how they work so you can maximize their use.

Tag – you're it

A tag, also referred to as a meta tag, is a keyword that is used to label specific information found on a web page. A meta tag uses HTML tags that are hidden from plain sight but clearly 'visible' to web crawlers.

A tag functions mainly for identification of an article, for example, or a title, subheading, site description or image – hence the name 'tag'. They are often used as tools to ping multiple search engines, create a presence for use in social bookmarking and to drive traffic to your site, especially your blog. With tags, it will be easier for your site, article or web page to be found in search engines where they are supported.

Put simply, a tag is a small piece of identification on your blog that informs a search engine bot or spider what your site is about and how it should be indexed. If you can choose and design the right combination of tags for your blog, you will be able to manipulate the number and type of traffic that reaches your site from blog directories legally.

Using tags on your blog to drive more traffic

Blog directories are repositories of information and news regarding the types of blogs available for a particular topic or subject. As such, they can be very useful sources of highly targeted traffic for your own blog. To maximize the use of blog directories for this purpose, consider doing the following:

Choose your words carefully

Keep in mind that your blog is just one of millions out there vying for attention. Even if you're trying to build a reputation within a relatively smaller niche industry, you will still be competing with at least a dozen others in your market segment. Careful consideration in choosing the specific keywords (or tags) to use with your blog will help you stand out in blog directories.

There are three important tags that you should focus on when designing your blog for traffic increase from blog directories. These are the title tag, the description tag and the keyword/s tag.

The title tag. The title of each blog entry you have should contain the most essential keywords that appear in your write-up or are relevant to your content. This will help optimize your entry and make it easier for search engines to find and index.

Prospective visitors who perform a search using Google, Yahoo! or MSN Search, for example, will be able to reach an optimized blog, since it's more likely to appear in a search engine list. As a result, you drive more traffic to your blog.

The description tag. Although description tags are ignored by some search engines, adding this to your blog can help influence how your blog (or at least its web pages) is described.

The keyword tag. The keyword tag is the word or phrase that you will repeat within the content body or web page in question. Used strategically, these keywords can help increase your blog's results in search engines and bring in more traffic to your site by allowing visitors to easily find you.

Don't be afraid to combine keywords, though. That's how you will be able to create highly targeted key phrases to optimize your blog. Three- to four-word key phrases will do. Multiple word tags are advantageous to single word searches as well. If you use a keyword phrase tag that says 'rock paper scissors', for example, your blog still has the potential to show up in case someone uses only the word 'rock' or 'paper' in his search.

Don't overdo the use of tags

If you don't watch out, tags can be addictive. It could reach a point where you might find yourself using tags that have little relevance to your blog. This usually happens when you try too hard to make sure that your blog or web page appears in more listings.

Although it may seem like a good idea to help increase traffic to your blog particularly as a means to shine in blog directories, overuse of tags can be counter-productive. Try to be careful in choosing only the kind of tags that your blog truly needs. Leaner but highly targeted tags are much more effective than generic ones.

Follow through

A good tag can gain initial interest in your blog and increase traffic coming from blog directories. However, it can only do so much. Now that traffic is beating at your door, you should be able to throw a real party thereafter. Make sure that the content associated with your tag/s is well worth your visitor's click. It should offer specific information for a specific purpose and should include the content that you so readily promised in your links.

Otherwise, you won't earn the trust of a loyal readership or following. A baited title that lacks the backing of useful content will be viewed as a cheap trick and won't earn you a lot of respect – or traffic.

Promoting your blog through forums

The most difficult part of blog writing is how you will contribute to the blog the world wide web. Many blogs are swarming the world wide web-a blog about love, relationships, gadgets, games, and much more. What can you do to attract more readers? There is a special way to increase your blog traffic? The answer is Yes. No complications, it's just the usual technique is to use forums to promote your blog.

In a variety of forums, people will be able to view your blog. This means different sets of online residents will be able to gain access to your blog easily and can be able to again link the blog on the Web. The forums are very useful, since it is very interactive. Members of some forums could easily share what the blog is useful or not. What blogs are entertaining or just boring blog. The forums will give way to the popularity of your blog.

The forums are very useful, since it is very interactive. Members of some forums could easily share what the blog is useful or not. What blogs are entertaining or just boring blog. The forums will give way to the popularity of your blog. This means different sets of online residents will be able to gain access to your blog easily and can be able to again link the blog on the Web. The forums are very useful, since it is very interactive.

Members of some forums could easily share what the blog is useful or not. What blogs are entertaining or just boring blog. The forums will give way to the popularity of your blog. This means different sets of online residents will be able to gain access to your blog easily and can be able to again link the blog on the Web. The forums are very useful, since it is very interactive.

Members of some forums could easily share what the blog is useful or not. What blogs are entertaining or just boring blog. The forums will give way to the popularity of your blog. This means different sets of online residents will be able to gain access to your blog easily and can be able to again link the blog on the Web. The forums are very useful, since it is very interactive.

Members of some forums could easily share what the blog is useful or not. What blogs are entertaining or just boring blog. The forums will give way to the popularity of your blog. This means different sets of online residents will be able to gain access to your blog easily and can be able to again link the blog on the Web. The forums are very useful, since it is very interactive.

This means different sets of online residents will be able to gain access to your blog easily and can be able to again link the blog on the Web. The forums are very useful, since it is very interactive. Members of some forums could easily share what the blog is useful or not. What blogs are entertaining or just boring blog.

Members of some forums could easily share what the blog is useful or not. What blogs are entertaining or just boring blog. The forums will give way to the popularity of your blog.

Article Your Way Through the Marketing World:

Article Marketing to Help in Affiliate Marketing

Article marketing has been around way before online media has been invented. Business establishments have been known to promote their products and services through the written media even before the internet was invented. And with the onset of the internet, online article marketing has become an easier means of promotion compared to its older predecessors.

Not only is online article marketing free (like most of its predecessors), it is non-seasonal (meaning, people can read your articles the whole year round, without exception as to what season your article is most applicable to), and can exist for even much longer than you will.

Many online business pursuits, affiliate marketing among them, have made use of the ease and the accessibility which online article marketing offers them. However, this same ease has jeopardized many qualities good ol’ fashion articles used to have: fun, quality, and creativity, among others. Many article writers have apparently forgotten the fact that their articles are trying to serve real life people, and not virtual search engines.

If you are into affiliate marketing, you are reading the right article. If you are into online article marketing to help you promote your products, all the better. This article will help you outline the qualities your affiliate marketing articles should have to provide the best profits for you, without sacrificing your potential customers’ trust.

INFORMATIVE ARTICLES

The main focus of online article marketing is to provide prospects with information at the click of a button. Your prospects do have a tendency to be impatient, so make your articles concise. Focus your articles on the product features and benefits your readers would most probably want to know about. If you feel you have enough skills as a writer, you might wish to omit some really good information about the product, and write in such a way that your readers might want to read more.

And never forget that not all information are created equal—some information are more beneficial than others, depending on the type of product you are promoting. Some products require a thorough discussion of the features, whereas a simple discussion of a product’s benefits might be enough for other types of products. The prospects should benefit from online article marketing, too, and if you have to, place yourself in your prospects’ shoes and try to imagine what kinds of things they would rather get from your articles.

QUALITY ARTICLES

Article writers nowadays are beginning to forget just how important quality is when it comes to written material. This isn’t to say that you have to be a major in journalism or a Nobel Prize winner in Literature to get to write well. The internet is bombarded with article-writing tips, a lot of which are even focused on online article marketing. If you still aren’t confident enough, you might wish to hire someone else for the job. Always remember that quality, and not quantity, articles will be best for your affiliate marketing venture.

WRITE FUN ARTICLES

How many crowded parties have you been to your entire life? And in how many out of these parties did you actually remember the names of all the strangers who attended? See how easy it is to remember the guy with the great sense of humor, or the girl with great conversational skills? Leave the same impression with your online article marketing efforts. Make your affiliate marketing prospects remember you. They may not buy anything off your hands right away, but the moment you sell them something they feel they need, the chances of them hesitating given their knowledge of your written humor is quite small.

POST IN ARTICLE DIRECTORIES

This might just be the best way for you to get your articles read by as many people as possible. If you do decide to post your articles to as many article directories as you can handle, please have the decency to write articles that deserve that much exposure. Reading a badly written article is, well, bad enough, but having it posted all over the World Wide Web?

No one needs, or wants, a badly written article, all the more, hundreds of the same thing. Do yourself a favor and don’t simply kiss your success in the affiliate marketing world by posting hundreds of useless words online.

SEARCH ENGINE OPTIMIZE YOUR ARTICLES

Article marketing is entirely useless if you can’t get people to read your articles. Make your articles easier to find online. Imagine what keywords your prospects are most likely to enter when looking for your products. Establish them in appropriate places throughout your article. And don’t forget the quality of your articles. Never ever forget.

Affiliate marketing has now become a much easier venture to undergo, especially with article marketing aiding its efforts. You can be successful in either of these ventures (affiliate marketing and article marketing) if you work hard enough. Following the tips mentioned won’t hurt as well. Always remember that in the world of business, success is never too far away.