Blog Promotion through Email Groups

Email groups are important targets for your promotions, and gaining their support can go a long way in increasing the popularity of your blog.

Major Sample of Your Target Market

Email groups are created on the basis of shared interests or any other common factor. Email groups may be composed of people with the same hobby, living in the same area, or with the same occupation.

Whatever the reason an email group had for establishing itself, what’s important is for you to determine whether they can match the profile of your target market. When it does, getting the group hooked to your blog instantly lets you kill several birds with just one click!

Unified Response

Another great thing about tapping on email groups is the kind of relationships members have with each other and how group decisions are made. In email groups, there is always a clear distinction between moderators and ordinary members. When moderators make a decision, members almost always automatically perform a similar action.

If you can manage to convince the moderators of the email group to visit your blog and maybe even link to it, you can expect the members to promote your blog as well. Convince the one that matters and you win all!

Variety

As we’ve mentioned earlier on, email groups are established for varying reasons. It is unlikely, therefore, that you won’ find any email group matching the description of your target market. As such, you should take the time to browse through email group directories. Pay attention to the information they’ve provided for their group and you’ll know whether they’re likely to be interested in your blog or not.

How to Tap on Email Groups

Now that you’re aware of the importance of email groups, here are a few tips to effectively promote your blog through them.

Join the Group

Your messages will be welcomed more warmly if you join their group first. To do so, you’ll usually need a valid email address, pass their security test, and maybe explain your reason for joining.

While it’s always good to be candid, it wouldn’t hurt to mention any other reason you may have besides wanting a chance to promote your blog. If you’re stuck for a reason, try thinking of yourself as an ordinary member instead. Think of the benefits you’ll enjoy from joining the group and make sure to mention that.

Know the rules

Every email group has rules for members to follow. Make sure you learn these carefully so that you avoid unknowingly violating any of their rules. Abiding by them as you start posting your messages to the group is sure to endear yourself to other members as well.

Introduce yourself

Before posting any message, it’s important to introduce yourself to other members. Remember to thank them for letting you join their group and take the time to get to know them as well. Introducing yourself is a great way to direct the conversation to your blog and from there, you’ll able to start on your marketing plan.

Return the favor

Last but not the least, remember to return the favor. If the email groups you’ve joined are working hard to promote your blog, you should return the favor and promote them as well. Doing that is good karma, and that’s never bad for your business!

What Forums to Participate in For Good Blog Promotion

Blog owners pride themselves on a lot of fronts. First, blogs are usually about self-expression, and having people read about your life can be uplifting, not to mention inspiring. Second, blogs can be difficult to maintain, and blog writers need to be bursting with ideas and creativity in order to keep their blogs alive. Third, blogs don’t promote themselves, and the best blog owners are those who are able to spread the word about their blog and get a lot of attention in the process.

Why do blog owners want a lot of attention? Blogs are not just about expression nowadays. Thanks to the power of Internet marketing, blogs can be used to post advertisements. Each time blog readers click on these advertisements, the blog owner can get commissions.

Moreover, there are online companies that pay blog owners to write blog entries on products, services, ideas, businesses, websites, and even speculations! There are many ways to earn money through a blog, and they all involve making the visitors come to a blog. This is the reason why blog owners are often all about promotions.

How do blog owners promote their blogs? They can post their blog addresses in their email messages, tell their friends and family to read their blogs and to spread the word about their blogs, or they can ask friends to link to them. Another way to quickly spread the word about a blog is to post on forums. Forums are a great way to not only meet people, but get the word out on any kind of news. Some blog owners choose to place their blog URL’s in their signatures, or they place them in their posts, enjoining people to read more at their blogs.

What are the best forums to go to and post about a blog?

There is no golden rule for which forums are the best for promoting a blog, since there are thousands of blogs out there that have thousands of different topics, writing styles, and target audiences. The choice of a forum on which to post is entirely up to the blog owner, but there are a few rules that you as a blog owner may want to follow as you look for a forum to promote your blog in. If you are interested in using forum posting to get the word out on your blog, take note of the following pieces of advice.

- Go and post in a forum that is directly related to your blog. You want to have your target audience right in front of you, and you should not make a shot in the dark and post your blog in every forum from A to Z. This is a sign of politeness on your part, not to mention consideration for the people who visit forums and do not wish to see an onslaught of blogs that they are not interested in.

Moreover, this shows meticulousness on your part: you know where your audience is, and you know how to target it. If you look like you are groping about blindly, then you can risk losing your target audience.

- Keep a balance between densely populated forums and smaller communities. You want to be able to reach out to a bigger audience in a large forum, but since a lot of people come and go, and a lot of posts get relegated to the bottom of the forum pile, you may want to offset this density by keeping to a small community as well.

- Have more than one forum to post in. You can never do well if you keep your eggs in only one basket.