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Showing posts with label Products. Show all posts
Showing posts with label Products. Show all posts

Monday, September 16, 2013

Picking Products on Clickbank

When you are setting yourself up to be an affiliate on Clickbank, you almost go through overload. Clickbank offers 10,000 products that you can pick from to sell online, each of which usually offers a pretty generous commission. The problem is how to go about picking just the right products to represent. You don’t have to worry about the merchants because under the Clickbank system, you can select a product and immediately start selling it and Clickbank handles all the commissions and interaction with the merchant entirely.

The anxiety comes because there are just so many products on Clickbank to pick from that you could make it a full time job evaluating all of these products. So developing a system to "drill down" into that massive catalog to products that not only make sense for you to sell but that will represent maximum profitability to you is essential. It will be a system that will help you narrow down catalog of products you will be excited about and a system that you can refine and improve as you get more familiar not only with the Clickbank products but with the tools they give you to evaluate those products.

The first and probably best way to "cut out from the herd" products that will work for you as a Clickbank affiliate is category. Clickbank has it's merchants assign specific categories to all of the products that are in the marketplace. That way if you only want to sell adventure games, you can find that category of product and then get more specific about the particular products that appeal to you. There are two reasons category will be a big measure of your success selling Clickbank products.

One is that you know your niche market. You are going to take these products to a body of customers you know well. You know their tastes and they come to you to get products to fit their specific interests and the area of specialized knowledge that you share with your customer base. The second reason is that you know what you like to sell and what you are good at selling. You might flounder trying to sell self help courses in auto repair but be really good at selling ebooks about business. And the more you can combine the products you are going to sell with your particular market and your skills and interests, the better chance you are going to sell a lot of units and make yourself and the Clickbank merchant wealthy. That way everybody wins.

Using keywords similar to what your customers might use to find the products you are selling, you can narrow down the selection of products to just those you would want to sell. But Clickbank gives you a wealth of information that can be analyzed to make the decisions of which ones make the final cut. You can sort the product list you have developed by popularity to find out which of these products is selling well for a large number of affiliates on Clickbank already. It might be easy to want to pick the ones that are big sellers for lots of affiliates but use some judgment here. Remember also that if a lot of affiliates have picked up those products, the internet may be saturated with offerings of that product and you might have a lot of competition for selling the same Clickbank product offering. Look at trends of sales and see if you can find products that are increasing in popularity but not peaked yet. Those will be your money makers.

Popularity is not the only variable that can point you toward Clickbank products that will bring a good return on your effort to sell them from Clickbank. Note the commission level. As a rule only pick up products that offer a 25% or better commission. That means the merchant wants to share the wealth with and you will see a very healthy profit from the sales you make. Other variable limits should be that the product should have a percent of total sale of at least thirteen dollars or better, a 70% or better referral rate, low return numbers and a gravity of 50 or higher. By developing an evaluation system that combines all of these variables about the product under consideration, you have a great chance of picking winners and money makers from the Clickbank product library every time.

Sunday, August 25, 2013

Products Make the Affiliate Marketing World Go Round:

How to choose the products to promote.

Affiliate Marketing has become a relatively easy and convenient way of earning money, thus, attracting quite a number of followers. For those who are new to the business, they have quite a lot to learn before they get to reap the bigger fruits of affiliate marketing. In fact, there’s so much to learn, it is quite difficult to focus on where and how to start on your own affiliate marketing venture.

The focal point of affiliate marketing, or of any business enterprise for that matter, is the product. No exchange ever happens if there is no product involved. For those who are new to affiliate marketing, choosing a product to promote might make their head spin like crazy.

The following tips regarding what kinds of products an affiliate marketer should promote are perfect for beginners. For those who are more experience in affiliate marketing, however, do not fret. You might also get a few tips from this article (or this article might just confirm what you already know, which isn’t all that bad, either).

The first step in choosing a product to promote using affiliate marketing is not being too specific just yet. Focus on a certain group of products you might find interesting enough to sell, and soon, we’ll get to the part where you choose the specifics of what you’ll be promoting.

For starters, CHOOSE A TYPE OF PRODUCT YOU BELIEVE IN. Promoting in itself is a great task, perhaps, the main focus of all your affiliate marketing activities. For those who aren’t exactly experts at promoting just yet, you might have to rely on your belief of the product above anything else—the more you believe in the benefits your products have to offer, the easier it would be to promote them. Anyway, if you, a real human being, find your product good enough, you might discover that other human beings find it good enough, too.

For those who are simply starting out, you might find it easier to PROMOTE A PRODUCT THAT IS ALREADY POPULAR. Promote those with brand names that stand out. Competition might be fierce, but since your product has already been able to establish a name on the market, it would be much easier to sell. A few newbie affiliate marketers think that promoting lesser known products would be easier due to the smaller competition.

They can’t be any more wrong. The fact that they are newbies promoting unknown products makes for the worst combination of all. Yes, competition might be fierce, but if you are just as fierce with your marketing strategies and promotions, you will eventually find yourself earning just as well as more experienced counterparts.

DO A “MARKET RESEARCH.” It sounds like an expensive activity to undertake, but it isn’t. All you have to do is be observant. Try to observe people around you: family members, friends, strangers passing you by on the streets, and people you ride with on the public transit. What products are they using?

Put yourself in their shoes and try to think what kinds of products they might like to purchase. Ask them, if you have to. Try to observe how they react to certain product names, and how they do not when it comes to others. You might find yourself flashing a light bulb once in a while. Take advantage of what you have learned. They might come in handy as soon as you gain the information, or at a much later time.

Once you know what kinds of products you would want to promote, it is time to narrow down the list. This might be, initially, a tad confusing, but once you have established the categories of products you would like to promote, this part becomes much easier to undertake.

If you were lucky enough to know the specific product to promote given the tips above, then you might want to try SEARCHING FOR YOUR PRODUCT THROUGH YOUR FRIENDLY NEIGHBORHOOD SEARCH ENGINES. If you have already set your heart and mind on promoting a certain product, look for it, and try to find out whether the product can be promoted through affiliate marketing.

However, if you are like the rest of affiliate marketers just starting out, and, well, still confused on the specifics of the product you would promote, you might want to JOIN AFFILIATE MARKETING NETWORKS. In this case, search engines are as much your friends as the first case. Find marketing networks that have large product databases, and preferably, do not have any membership fees.

Once you know what products to promote, there should be no turning back. Everything else will fall into place. Though the next steps to finalizing your affiliate marketing venture aren’t exactly walks in a park, at least they are now focused towards a single goal, and that it to successfully promote the products you have just chosen.
 
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