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Showing posts with label Product. Show all posts
Showing posts with label Product. Show all posts

Tuesday, September 17, 2013

The Data Entry Clickbank Product Category

When you get started on Clickbank, any guide to success in this marketplace will tell you to quickly get product out there. The good thing about the process of introducing product to Clickbank is that they make it easy. There are tens of thousands of digital products on Clickbank so to be able to get your product noticed, the categorization system they have in place is important and you will be glad its there.

Of course, you probably don’t pick a category and just like that have product ready to put out there. Unless you are brokering other people's product, there is a niche which is your skill and the product you will offer to the world through Clickbank. Because Clickbank deals with all forms of digital products, you would expect every legal category to be represented. But if your product falls under the umbrella of an "data entry product", you will find no category to fit it. That is because Clickbank eliminated it which makes this the largest internet marketplace in the world, not a good place for you to market your product.

While we don’t have a publicized reason why Clickbank doesn’t support the data entry category anymore but we know that the product line historically had a very high rate of people asking for refunds. This means one of two things. Either a lot of people were putting scam products or shoddy merchandise out on the Clickbank market and it was getting returned by unhappy customers or this category was one most prone to Clickbank "shoplifting" which is easy to pull off when downloading a digital product from a service that offers an iron clan return policy as Clickbank does.

It seems that part of the problem is not so much that data entry products themselves are scams but that they offer a false expectation. When a program is advertised as a way to "get rich" just doing data entry and the software will give you the tools to do that, this can lead to an expectation by the customer that its just that easy. But then when the real road to prosperity is far more than just data entry but includes an ability to do affiliate level marketing on the internet to get those riches, that is discouraging to people so they want, and get, a refund from Chickbank.

By definition data entry is just that. It is typing known data into a form to build content. A typical data entry job offered freelance on the internet involves something like visiting 1000 web sites and filling out a form about the web site owners or working with an online data entry format to help the owner's bulk up a database. Data entry is actually a fairly old job in the world of data processing but it is not as prevalent now that data can be captured digitally and the need for human data entry is less common.

Marketing a data entry product on Clickbank or anywhere might involve creating a product name and marketing text that gives the wrong impression. Your program might be a very good program to help the buyer get his or her feet down in the field of affiliate marketing but there will be some need to go through a learning curve and the path to revenue flow will be filled with a lot of trial and error. But this is not to say that the data entry programs you have to offer are not solid products of real value to the customer.

The fault lies with those who have gone before you on Clickbank and advertised deceptively causing such a high refund rate. Now Clickbank is "snake bit" and has closed the product category entirely. And that is a real shame.

Sunday, September 15, 2013

Pricing your Product to Move

In any marketplace finding the price to ask for your product or service that appeals to customers but doesn’t cut you out of profits is a tough balancing act to pull off. Pricing at what you think you deserve for your work may suit your self image but it might mean your product or service will not sell. A big factor is the competition because if someone else comes into the market with a similar product for a little less, they can steal your market share. But on the other hand selling too low means losing margin which means at some point you lose money so why be in the marketplace at all?

This dilemma is just as much of a challenge when selling your product online in a digital marketplace like Clickbank as it is outside of cyberspace. Clickbank doesn’t set your prices and you will live or die in their market based on the quality of your product, how well known what you have to offer is and the relationship between price and value. All of these things are age old market principles that are unchanged just because our marketplace and our product has all gone digital.

One school of thought calls for you to come in with as low a price as you can so you can capture larger sales numbers. Within the context of Clickbank, this does have some solid business thinking behind it. The Clickbank tracking system reflects the movement of your product quantitatively and that is reported to existing or new affiliates. So simply put, the more product your sell, the better it looks to new affiliates. This means more affiliates pick up your product out of the Clickbank marketplace and your sales continue to go up which is a delightful momentum to see happen. That kind of market behavior can offset setting your price low fairly easily.

The other school of thought calls for you to set your price higher to reflect a higher quality product and realize a greater profit per unit on each sale. This may result in fewer affiliates picking up your product on Clickbank but the sales they do generate give you a higher return per unit. It's possible the outcome could be a wash so deciding which approach to you can be intuitive and may be an area worth some experimentation to see which business model works best for you.

Much of the beauty of becoming an internet marketer in the first place is that you have so much more price leverage than a traditional merchant outside of cyberspace. Because your product is entirely digital, you operate at basically zero overhead. Once you produce the software or the e-book, production is nothing more than generating another digital copy which costs nothing. You may have some software costs for specific formatting software but once your infrastructure is in place, your only cost is the time it takes you to make more product. There is no manufacturing, no cost of goods sold, no distribution costs and with the Clickbank system, virtually no advertising cost either.

This means you can afford to price your product competitively because you will always make a profit of some sort. Now the shelf life on digital products is not very long so you want to milk as much profitability out of each product during the months when it is "hot" and then pump more product into the Clickbank marketplace. But you still have the leverage to experiment with price to see where the proper price level for your product might lie.

You do have to beware of adjusting your price too much on a single product. If customers see your price moving around, they lose faith in you as a merchant. The best way to "experiment" with pricing is to set a price on a product, track its sales and then sell a very similar product at a different product and continue to track and compare the results. While other factors influence sales, you can eventually develop a model which will serve as a solid pricing strategy. And once you have that, you are ready to compete in the Clickbank marketplace successfully for the long term.

Thursday, September 5, 2013

Using Outsourced Articles to Create a Product to Sell

Are you a website owner who uses outsourced articles as a way to generate traffic for your website? If so, do you sell a product? Yes, you can generate income online without having a product to sell, but your earnings may increase if you have something physical to sell, as opposed to just relying on income generated from affiliate programs.

As nice as it is to hear that you can increase your online earning by having a product to sell, you may be wondering what. That is the beauty of the internet; you can sell just about anything. Of course, know that some products do sell better than others do.

If you are interested in increasing your earnings, you may want to start sewing homemade handbags or start designing your own line of t-shirts right away. Yes, you can take this approach, but there is a much easier way. If you currently rely on outsourced articles to help generate traffic and income for your website, you may know that they do work. Since articles that are written with a certain level of quality are popular and in demand, why not profit from them?

As for how you can profit from outsourced articles, you have a number of different options. Do you have a quality article writer that you work with? Do you know that he or she can produce great articles on a steady basis? If so, hire that writer to assist you. You may not, however, want to disclose your intent to profit from these articles. Yes, many writers expect that you will take their content and profit from it, but don’t give away your moneymaking secrets. If you do, you may find your quality writer disappear and you may find an additional competitor at the same time.

One of the easiest ways to profit from the sale of outsourced articles it outright resell them, but for a profit. This will work. After all, you hired an outsourced writer didn’t you? Other webmasters need content for their websites. This content can help to generate organic traffic, through popular search engines. Webmasters also purchase articles to distribute to article directories, as it helps to generate referred traffic.

When looking outright resell outsourced articles, your targeted market will be webmasters and search engine optimization companies. To increase your earnings, instruct your writer to compose keyword articles. This involves a small amount of research. Determine what keywords internet users are searching with. Instruct your writer to insert those phrases in your article. Buyers will love this, as it results in traffic with little or no marketing on their part. That is why search engines are referred to as organic.

As for how you can offer these articles for sale, create your own website. This is ideal if you have a writer who can provide you with steady content. Marketplaces that have a large amount of content for sale and on a wide range of topics are the most popular. Market this website by creating press releases, using article directories, or by actively participating in internet marketing forums. These forums are where many new webmasters hangout to familiarize themselves with the latest tips.

In addition to reselling outsourced articles for a profit, you can also transform a series of articles into an eBook. When taking this approach, do not pay a writer to compose an eBook for you. Instead, give them a series of articles to write. Compile those articles into an eBook yourself. This simply just involves organizing the articles in order of applicable information. If you run a content website filled with advertisements and affiliate programs, add that for sale eBook to your website. Having a product to sell and advertisements on your website can double your earnings.

As a recap, outsourced articles are a great way to generate traffic for a website or blog, but they can also be used to give you a product to sell.

Sunday, August 25, 2013

Promoting Your Affiliate Product Sites Made Easy


Promotion can never be a walk in the park. That’s what most of us say. Promoting somebody else’s site for instance makes it much harder for you to attest for the said website. That’s how affiliate marketing works by the way. You are tasked to promote a certain website through your own website. It may sound like a hard task but in reality, that is not true.

Promoting your affiliate sites can simply start by enticing your website visitors to try out this particular product you are endorsing. If you are running a blog, you can simply shift your entries t the product’s advantage. Here’s an example.

You are currently promoting an Xbox website which caters to online gamers. The products range from Xbox accessories to online downloadable games. Your blog is about your everyday living experience, sort of a journal like website. So how would you shift your blog so it could help your affiliate to boost up its product’s sales? It is pretty simple. You could make your entry for one day something like – you are bored and tried to look for something to do. Luckily your cousins arrived and look what they have brought – an Xbox! So you hurriedly setup the console and played to your heart’s content! You must emphasize how you have enjoyed the experience, hence, now you are longing to buy yourself that same console. That’s when you will introduce the affiliate website that you have. You will then mention there how they will save if they go to these certain website and order. You know the drill – just make sure that you always say good things regarding your affiliate.

Here’s another example. Same thing – you have a blog and your affiliate site is for a Nintendo Wii. You could make your entry for one day something like this. You are bored and tried to look for something to do. Luckily your cousins arrived and look what they have brought – a Nintendo Wii! So you hurriedly setup the console and played to your heart’s content! You must emphasize how you have enjoyed the experience, hence, now you are longing to buy yourself that same console. That’s when you will introduce the affiliate website that you have. You will then mention there how they will save if they go to these certain website and order. You know the drill, you have to detail the good testimonies you have regarding the website you want them to visit.

If you are running a blog, you can simply shift your entries t the product’s advantage. That’s when you will introduce the affiliate website that you have. Promoting your affiliate sites can simply start by enticing your website visitors to try out this particular product you are endorsing. That’s when you will introduce the affiliate website that you have. You will then mention there how they will save if they go to these certain website and order. If you are running a blog, you can simply shift your entries t the product’s advantage.

In this manner, promotion of the affiliate sites will be much easier. No pressure on your part and the effect will be colossal. You can simply make the most out of your advertisement by simply using your blog to your advantage. It is like telling a story and at the same time, enticing to your target audience. Now that’s what I call effective blogging marketing.
 
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