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Showing posts with label Power. Show all posts
Showing posts with label Power. Show all posts

Monday, September 9, 2013

Comment Posting: A Power Blog Promoting Technique

You keep on hearing bloggers marvel about the wonderful benefits of leaving comments on other blogs but you’ve yet to try the tactic yourself. If you still aren’t sure about the wisdom of following their steps, here are a few reasons that could convince you to take that final step.

Show Your Expertise

Everyone prefers to listen to an expert than an amateur. With an expert’s advice, you spend your time wisely and get to learn something in return. Unfortunately, there isn’t always an opportunity to show your expertise.

As such, you have to create the opportunity for yourself once in a while and you can do that by leaving comments on other people’s blogs. Try spending a few minutes visiting other people’s blogs. Go around the blogging community, and once you’ve found some questions you’re very much in the position to answer, go ahead and share your wisdom.

Giving advice whenever it’s solicited is so much better than bragging, don’t you think?

Show Your Charm, Eloquence, and Wit

People can be terribly greedy. To please them, you not only have to be intelligent but you have to be articulate and witty, too. If you had a choice between visiting the blog of an extremely smart but humorless Internet marketer and one who’s moderately smart but witty, which blog would you choose? Many would choose the latter, don’t you think?

Now that you know what’s demanded of you, the next thing to do is determine how to prove that you indeed have all those great qualities. Again, you do that by leaving comments on other people’s blogs.

It’s very important not to overdo your bit when you’re out to display your wit. While providing excessive information can be seen as simply being detailed, being too funny could make other people you’re trying too hard to be so.

There’s a right time, place, and reason to be funny. Make sure you know when such moments occur!

Reciprocate

If other people left comments on your blogs, you owe it them to return the favor. Technically, you’re not obliged to do so but good business dictates reciprocity. And it’s really not that bad. Leaving comments on each other’s blog regularly will soon lead to link exchanges, another factor that can generate more traffic for your respective blogs.

If you continue to nurture your partnership after that, it can lead to even greater collaborations that would benefit both of you.

How to Make Your Comments Effective for Internet Marketing

All three reasons below are able to achieve the same goal: catch your target market’s attention and make them visit your blog. To increase your chances of success, you must make sure that your comments follow the tips below.

Write courteously.

Remember the usual rules of courtesy when you’re posting a comment on someone else’s blog.

Don’t be argumentative

Not everyone welcomes a debate so if you truly believe that there’s a need for you to propose an opposing view, make sure you do so politely and be very clear in saying that you only wish to expression your opinion and nothing else.

Don’t forget to link

Lastly, remember to provide a link to your blog whenever you leave a comment. This may be standard procedure but a lot of first-time bloggers still end up forgetting to do so. If you don’t want to risk losing any opportunity, never forget to post your link!

Wednesday, August 28, 2013

The Power of Testimonials in Promoting Your Affiliate Sites:

Why They Work and How to Use Them

Someone's good word can be incredibly powerful. As a consumer yourself, wouldn’t you rather purchase a product that has been recommended to you by a friend even if it is unfamiliar to you? Given a selection of similar products, wouldn’t you rather try one that has had some glowing reviews even if you've never heard of them before? Such is the power of testimonials when used in promoting affiliate sites.

These days, testimonials are a common strategy for building credibility and generating buzz about a product or a company. The world's largest corporations spend billions of dollars in harnessing the power of a good word alone. In affiliate marketing, testimonials are regularly utilized to promote an affiliate's site, attract new customers and recruits and compete directly with another known brand.

Why affiliate marketers use testimonials

The role of testimonials in promoting an affiliate marketing site is to try to influence consumers' buying decisions and behavior. Carefully chosen testimonials can be very effective in convincing prospects to try the affiliate product, service or membership. It has such power that many affiliate marketing sites regularly publish testimonials from satisfied customers on their home pages for visitors to view.

Many of the affiliate marketing programs in the industry today are fairly new while others have been operating quietly under the radar. Their relative anonymity can work against them, particularly since the affiliate marketing field tends to be very competitive.

To stand out, affiliate marketing programs try to increase their credibility factor by inviting famous personalities to speak for them through testimonials. While this can be very effective particularly if the celebrity has a large fan base, it can also be quite expensive. Not every affiliate marketer can afford to pay a celebrity just to place their name on his site.

To compete, affiliate marketers turn to their own customers and members, specifically people who have had sufficient experience in the program and those who have experienced success. A fully satisfied customer's testimonial, if it's well-written and based on a true experience and event, can be as convincing and effective as that of any celebrity.

Using the power of testimonials for promoting an affiliate's site

Building your credibility can be tricky, particularly since the affiliate marketing industry continues to evolve. However, if careful strategies are employed, there is a high likelihood that you can succeed as an affiliate. Consider the following factors:

Specifics

Testimonials exhibit much more power in promoting your affiliate's site if they are expressed in more details. If a testimonial from a customer or another affiliate states that the program is 'excellent', it should be followed by a specific description of the program's most useful features – what makes it excellent, how it has helped the customer or affiliate, why it's reliable, etc.

Skepticism

Believe it or not, skepticism is healthy when used with testimonials for promoting your affiliate's site. Words such as, 'I wasn't convinced at first, BUT…' or 'I have always used XYZ product and didn’t think of switching to another brand. However, your product has ____ and ____ features that convinced me it was so much better.'

Even with the stated objection, a testimonial can be quite powerful if it is followed by a positive statement.

Keeping it real

Avoid using fake testimonials. 'Designer' testimonials are easy to write according to the specifics you require but someone will get wind of the fact and expose you. Once you're found out, you lose your credibility. That simple act could haunt you for the rest of your life as a discredited affiliate marketer.

A few good words

Try to be selective with your choice of testimonials. They can be quite powerful when used for promoting your affiliate's site but over-use can work against you. Find the best ones, especially the well-written and detailed testimonials and use these instead. Or, you could take the best sentences and phrases and post those in place of a whole paragraph.

Saturday, August 24, 2013

Harness the Power of Offering Freebies to Your Affiliate Site's Visitors

Who in his right mind would refuse a freebie? Out of 10 people you ask, only about one or two will forego a freebie for some strange reason. The rest will gladly accept it. It's simply a part of human nature to be appreciative of gifts, particularly useful ones. This is also something that advertisers and business owners understand fully well and thus use to their advantage.

In affiliate marketing, the use of freebies can be especially beneficial, provided of course, that you understand how to deploy them strategically. Find out how to use the power of offering freebies to your affiliate site's visitors and reap the rewards:

Freebies should be integrated into your marketing campaign

Freebies can be quite powerful as marketing tools for affiliate marketing. If visitors to your website find that free stuff is available, they will stick around and be more willing to come back for more but only if they find it relevant to their needs – the very reason they came to visit your website in the first place.

Consider each affiliate marketing campaign you perform and find out how to use freebies strategically. Just because something is free doesn’t automatically mean that people will visit your affiliate website and grab what you offer. There has to be a relevance between the freebie and the main product or service you are promoting.

Let's say your main product is an e-book that teaches the secrets of the affiliate marketing trade to affiliates. A good freebie to offer with this campaign would be a short report on the top 10 mistakes that affiliates make that cause failure in affiliate marketing. Or you could offer a freebie in the form of a script that could help affiliates track their own stats.

Remember that the power of freebies when offered in affiliate marketing is only limited to its relevance. The free stuff should be something that can supplement the main product or enhance its use. Otherwise, your visitors will simply have no reason to try to obtain it.

Offer something better

Just because you're offering freebies to your affiliate site's visitors doesn’t mean you should allow them to completely ignore your premium offers. If you let this happen, forget about earning an income from your affiliate site.

Remember that all those free stuff you offer are part of your strategy to attract more visitors and affiliate prospects to your website. If you find out later that you're dealing with visitors who are mainly freeloaders, you might want to rethink your career as an affiliate marketer and switch to becoming a charitable foundation instead.

Always offer your affiliate site's visitors some form of incentive to persuade them to purchase, subscribe or sign up for membership. Offer a product or service that is considerably better than the freebie as an alternative. So instead of just providing a link they can click to download or obtain your free stuff, you could also say something like:

"Get our free version now OR buy the premium/complete package for just $$$. This is a limited offer and will expire soon. ACT NOW!"

By imposing a time restriction, you also impose a sense of urgency and persuade your affiliate site's visitors that if they want to take advantage of a better offer, they should act immediately.

This is one power that freebies have over other types of promotions, which makes them very effective when used in affiliate sites. Plus, you can even expect a conversion without performing any follow ups.

Find out the best freebies you can afford.

There is no logic at all to giving away freebies if you have nothing to gain from it. When affiliate marketers and business owners offer free gifts to their site's visitors, it is a carefully crafted strategy and not just some careless act of generosity.

When you do offer freebies, you have to have something in return, if not now then at least later. Learn to harness the use of freebies for your affiliate site's visitors carefully. It's a proven strategy and can be a very valuable component of your affiliate marketing arsenal.
 
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